To me, marketing is so much more than just a course of study. Marketing is the perspective in which you can choose to view any aspect of...

Student Government and Marketing come together in Anna's journey as her SGA's Vice President.

Contrary to popular belief, drops aren’t anything new to the industry and have been utilized for decades. However now with one of the...

Before WMA, I had very little interest in school. I was going from class to class, just trying to earn my degree not utilizing all the...

Read about how Jennette went from undecisive to certainty throughout her college journey.

Read about our President Natalie's experience with WMA over the past two years.

As the holiday season approaches, we conclude our annual Marketing Week activities for the year. We kicked off the week with our annual...

© 2019 by Fatima Izzat The Western Marketing Association hosted its annual Big Idea Competition on Wednesday, October 30 in the...

Have you ever heard a commercial with a catchy jingle that you can never seem to get out of your head? Do you ever wonder why this is? In...

The popular photo capturing and messaging app "Snapchat" may just seem like the new teenage trend, but for marketers advertisers, the...

The first time I saw Finding Nemo I was ten years old. Nearly 15 years later, I realize in hindsight that this movie showcases a...

If you asked us what we did at Agency meetings, (Agency@Ancel) we would most likely smile and laugh and tell you that we discussed memes...

When it comes to graduation and obtaining a job in the "real world", business can get a little tricky, especially in the business world....

Did you attend the WMA's 1st annual Regional Conference? If so, you know that it was an absolute success, and if not, you missed out on...

Do you have certifications or qualifications on your resume? Do you have experience in sales or other sections of marketing? Good News!...

This week at Agency, we really kicked off the action! We dove deeper into marketing projects that we are working on for some local...