The popular photo capturing and messaging app "Snapchat" may just seem like the new teenage trend, but for marketers advertisers, the communication forum really has monumental potential. With companies like Adidas using Snapchat ads to increase their store visits by 18%, businesses cannot afford to overlook this trend. With an active daily count of over 178,000,000 global users, and these users opening Snapchat more than 25 times per day, Snapchat is how most Millennials and