How Good Marketing Sticks
Have you ever heard a commercial with a catchy jingle that you can never seem to get out of your head? Do you ever wonder why this is? In the podcast Stuff You Should Know, the speakers break down the mystery of why these jingles stand the test of time. A jingle, as most people know, is a melody that is sung about a product or service. Examples include slogans, phone numbers, or call letters. Industry professionals often call this audio branding. The first recorded jingle was