Have you ever heard a commercial with a catchy jingle that you can never seem to get out of your head? Do you ever wonder why this is? In the podcast Stuff You Should Know, the speakers break down the mystery of why these jingles stand the test of time. A jingle, as most people know, is a melody that is sung about a product or service. Examples include slogans, phone numbers, or call letters. Industry professionals often call this audio branding. The first recorded jingle was

The popular photo capturing and messaging app "Snapchat" may just seem like the new teenage trend, but for marketers advertisers, the communication forum really has monumental potential. With companies like Adidas using Snapchat ads to increase their store visits by 18%, businesses cannot afford to overlook this trend. With an active daily count of over 178,000,000 global users, and these users opening Snapchat more than 25 times per day, Snapchat is how most Millennials and