MEET OUR EXECUTIVE BOARD MEMBERS
"The best advisors help in three ways: encourage you to look at the problem or opportunity from multiple angles; help you balance the tug of the short-term with important long-term priorities; and ask the tough questions you need to know to reach the best solution."
Donna Coelho teaches at Western Connecticut State University and Quinnipiac University in the Marketing and Management Departments. Courses taught include Principles of Marketing, Global Environment of Business, Consumer Behavior, Strategic Management, Organizational Behavior, Managing People, and Current Issues in Management. She has numerous publications in the areas of experiential learning, pricing, green products, consumer behavior and pedagogy.
Donna was Director of Development at Fairfield University and transitioned that knowledge to the nonprofit sector. She has over 25 years’ experience providing management, program administration, training, outcomes assessment and strategic planning services to local nonprofit boards of directors and small businesses.
She has also managed her own company and consults with small businesses and entrepreneurs. In 2005, she received a three year grant of $183,000 for the Center for Business Research at WCSU, to expand the Experiential Learning program for the Ancell School of Business. This program continues to serve WCSU students as the Ancell Collaborative Enterprise.
Donna holds a BS in Education and Psychology from Southern Connecticut State University, and a Master’s in Management from Albertus Magnus University. She serves on the National Collegiate Council for the American Marketing Association, is a member of the Academy of Marketing Sciences, and the American Marketing Association. She is on the Editorial Board of the International Journal of Business Education.
She has been Co-Advisor of WCSU’s Collegiate Chapter of the American Marketing Association for the last ten years. This chapter has consistently been ranked in the top 10% of all collegiate chapters in National AMA competitions for the last seven years. She also chairs numerous national collegiate competitions for the American Marketing Association.
She also volunteers as Executive Director for the Keren Foundation, an organization that financially aids students in the foster care system navigate college.
Dr. Ron Drozdenko
Dr. Drozdenko holds an M.A. and Ph.D. in Experimental Psychology from the University of Missouri
Ronald G. Drozdenko, Ph.D. is Professor and Chair of the Ancell School of Business Marketing Department. He has more than 30 years of teaching experience that includes the following courses; Consumer Behavior, CRM and Marketing Databases, E-Commerce and Internet Marketing, Product Development and Management, Marketing Research, and Marketing Management. In 2005 he was the recipient of the Professor Award for Excellence in Direct Marketing Education by the New England Direct Marketing Association Foundation. He is co-advisor to Western’s award winning collegiate chapter of the American Marketing Association.
Dr. Drozdenko has directed or co-directed more than 100 proprietary research projects since 1978 for the marketing and research and development departments of several corporations, including major multinationals. These projects were in the areas of strategic planning, marketing research, product development, direct marketing, internet marketing and marketing database analysis.
For research and publications, Dr. Drozdenko co-authored, with Perry Drake, Optimal Database Marketing: Strategy, Development and Data Mining and has published professional and academic articles and book chapters. His scholarly publications have appeared in the Journal of Advertising Research, Psychology and Marketing, Journal of Product Innovation Management, International Journal of Business and Public Administration, Journal of Business Ethics, International Journal of Revenue Management, Journal of Product and Brand Management and journals in the medical and health care fields. His research articles have been cited more than 660 times in academic papers and he has been the recipient of several best paper awards at academic conferences.
He was granted three U.S. patents along with his co-inventors for instruments used in medical research and clinical applications. His current research interests include consumer behavior, business ethics, product pricing and purchase risk.
Dr. Drozdenko serves on the Editorial Board of the International Journal of Revenue Management and the International Journal of Business, Marketing and Decision Sciences. He is a member of the American Marketing Association.
What We Do
Take a look some of the different things we are doing within WMA
WMA's fundraising committee seeks to engage with the campus and local communities. On-campus, we are trying to unite on-campus organizations with their marketing, including collaborating with other clubs for fundraising around campus. Off-campus, we are connecting with local businesses.
Agency@Ancell was formed as a student run Ad Agency in 2015. In the short time since our founding we have worked on many successful client projects.
During the first weeks of the fall semester, students are getting ready to transition into the new semester while our case team hits the ground running. From secondary research to conducting one-on-one interviews, our Case team meets weekly, focused on piecing together their case study to submit to AMA for review. All students are welcome to join the case team all throughout the fall semester - there is also an opportunity to earn elective credit.
The Social Media Committee's scope revolves around WMA's social media presence. Their strategy employs Hootsuite, our social media management dashboard, and performance metrics to improve current social media tactics. Find us on Instagram @western_marketing_association and message our very responsive team.
Our chapter competes in the Best Recruitment and Social Impact Video competition hosted by the AMA. This committee is dedicated to inspire peers to join in building their professional skills through participation. Our recruitment video will give prospective members and incoming marketing students a glimpse into our chapter operations, events, and activities.
Recruitment & Social Impact