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What is the                ?

The American Marketing Association (AMA) was established in 1937, and is today the top organization for marketing professionals and marketing leaders in the field. This top tier organization boasts a membership count of over 30,000, along with over 250 collegiate chapters located all across the United States.  These innovators and students achievers have completely redesigned the field of marketing, and aim to everyday improve the effect that marketing has on businesses, customers, and society as a whole.

Become a Member and

The American Marketing Association has countless benefits for its members, and as students, these are the resources that will help gain a competitive edge in the workforce. 


Here are a few of the benefits offered by the AMA:

  • Resources and tools like live webcasts, articles, and e-newsletters.

  • National Conferences and local AMA training

  • Career Resource Center

  • Industry Publications like magazines and journals 

  • Certification courses such as sales and B2B marketing.


Awards and Recognition

Taking Home the Honor

As an affiliated chapter of the American Marketing Association, we are privileged to send an average of ten students every year to the AMA's International Collegiate Conference in April. While attending this event, our students get the opportunity to network with thousands of other students, businesses, and marketing professionals from around the country.  

The Conference also allows our students the opportunity to compete at the national level amongst their peers in numerous marketing related categories. These competitions include SABRE, Sales, Website Development, Recruitment Videos, Chapter Plan, and Exhibit Booth; to name a few. Take a look below to see the recognition our humble chapter has attained in the years since our founding. 

The Western Marketing Association has been an active member in the American Marketing Association since 2009. The WMA is ranked 9th overall among all of the collegiate chapters of the AMA as of 2019.


Awards / Achievements:

Top Small Chapter of the Year 2022-2023!

2022-2023: Lifetime Achievement Award- Donna Coelho; 3rd Place Case Competition; 2nd Place Best Education Value; Chapter Exhibit Booth; Honorable Mention for our Marketing Week

2020-2021: AMA Top Small Chapter Award, 2nd Place: Case Competition; End Place Best Educational Value; Chapter Exhibit booth; Honorable Mention for our Marketing week

2019-2020: AMA Top Small Chapter Award; Case Competition: Finalist; #GivingTuesday Campaign Foundation: Top Small Chapters, Third Place; Honorable Mention: Marketing Week

2018-2019: AMA Second Top Small Chapter Award; 3rd Place: Overall Exhibit Booth, Recruitment Video; Honorable Mention: Case Competition, Website Competition, Marketing Week, Marketplace Simulation (top 15); Outstanding Faculty Advisor: Dr. Drozdenko

2017-2018: AMA Top Small Chapter Award

2016-2017: Placed 5th in the SABRE Competition

2015-2016: Top 25 Chapter; 3rd Place: Best Communication of Chapter Activities

2014-2015: Bronze Collegiate Chapter

2013-2014: Exemplary Collegiate Chapter Performance

2012-2013: Exemplary Collegiate Chapter Performance

2011-2012: Outstanding Professional Development

2010-2011: Bronze Collegiate Chapter



A Look Inside Our Chapter

Humble Beginnings

The Western Marketing Association was established in 2008 by a small group of students and an advisor aiming to transform the "Marketing Club" at Western Connecticut State University into a more professional organization. We quickly became an affiliated chapter of the American Marketing Association, and provided our student members with a more professionally driven marketing experience.

On the road from being a campus organization to becoming a professionally-affiliated chapter, we went from having small weekly meetings to recently developing our own student run advertising agency called "Agency@Ancell", where we work with real clients from our community here in Danbury, Connecticut. 


We have grown tremendously as an organization since then, by tripling out membership, attending the AMA's annual collegiate conference, and receiving several awards at the conference.


The Western Marketing Association 

receiving 'Honorable Mention' for the Marketplace Simulation award in New Orleans at AMA ICC 2020.

Natalie Carnazza, doing a 90 second "elevator pitch" in the Pitch Perfect competition at AMA ICC 2019.

Western Marketing Association attending Marketing EDGE in New York City!


Western Marketing Association at Clubs Carnival.

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AGENCY@ANCELL working on a fundraiser.


AGENCY@ANCELL working on website for a client.

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