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The Western Marketing Association is an award winning chapter of the American Marketing Association. We hold weekly events and also operate our own student run ad agency!

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 Meetings are scheduled on our very own Westside Campus Center, Room 212 at 5:30pm. Come join us, we look forward to seeing you there!

© November 11, 2019 by AGENCY@ANCELL WMA'S Student Run Ad Agency.

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Marketing Week 2019: Recap

November 5, 2019

As the holiday season approaches, we conclude our annual Marketing Week activities for the year. We kicked off the week with our annual Marketing Regional Conference on the WCSU Westside Campus on Friday, October 25th. We had giveaways throughout the week including two Adobe Creative Cloud one-year prepaid subscriptions to two students as well as a Western Marketing Association Nostaglia Basket.

 

Summary of Marketing Week Events

 

Friday, October 25th, 2019 | 8:00am-5:00pm

Western Marketing Association Regional Conference

WSCB 218 President's Suite

Students engaged in interactive sessions including resume building, career search, product development, working in a multi-client setting, and working in an agency. Our marketing strategy competition tested our attendees’ innovative abilities.

Monday, October 28th, 2019 | 4:00pm

LinkedIn Workshop and Headshots

WSCC 300

Debra Manente, Associate Director of the WCSU Career Success Center, led a LinkedIn workshop to demonstrate the potential of LinkedIn to enhance their career.

Tuesday, October 29th, 2019 | 5:30pm

Adobe Illustrator Workshop and Competition​

WSCB 117

Jacob Nimmo, Digital Marketing Coordinator and former Vice President of the WMA, guided members through Adobe software use, techniques, and industry practices.

Wednesday, October 30th, 2019 | 3:00pm-7:00pm

Marketing Advisory Board & Bill Imada hosts Big Idea Competition

WSCB 218 President's Suite

Bill Imada, Rich Feldman, and other industry leaders discussed the professional environment. Later, our annual Big Idea Competition winner is determined when our finalists present their innovation.

Thursday, October 31st, 2019 | 5:30pm

WMA Alumni Panel

WSCC 212/214

Caroline Chaves, Hannah Lafontaine, Nicholas Maro, and other WMA alumni answered current students’ question on life after undergraduate study.

Friday, November 1, 2019 | 8:00am-9:00pm

MarketingEDGE Conference & Visit to MWWPR

Fashion Institute of Technology & MWWPR, Manhattan, New York 

WMA members participated in MarketingEDGE’s annual professional forum for students, followed by a trip to MWWPR, a public relations agency.

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