As the holiday season approaches, we conclude our annual Marketing Week activities for the year. We kicked off the week with our annual Marketing Regional Conference on the WCSU Westside Campus on Friday, October 25th. We had giveaways throughout the week including two Adobe Creative Cloud one-year prepaid subscriptions to two students as well as a Western Marketing Association Nostaglia Basket.
Students engaged in interactive sessions including resume building, career search, product development, working in a multi-client setting, and working in an agency. Our marketing strategy competition tested our attendees’ innovative abilities.
Monday, October 28th, 2019 | 4:00pm
LinkedIn Workshop and Headshots
Debra Manente, Associate Director of the WCSU Career Success Center, led a LinkedIn workshop to demonstrate the potential of LinkedIn to enhance their career.
Tuesday, October 29th, 2019 | 5:30pm
Adobe Illustrator Workshop and Competition
Jacob Nimmo, Digital Marketing Coordinator and former Vice President of the WMA, guided members through Adobe software use, techniques, and industry practices.
Wednesday, October 30th, 2019 | 3:00pm-7:00pm
Marketing Advisory Board & Bill Imada hosts Big Idea Competition
WSCB 218 President's Suite
Bill Imada, Rich Feldman, and other industry leaders discussed the professional environment. Later, our annual Big Idea Competition winner is determined when our finalists present their innovation.
Thursday, October 31st, 2019 | 5:30pm
WMA Alumni Panel
Caroline Chaves, Hannah Lafontaine, Nicholas Maro, and other WMA alumni answered current students’ question on life after undergraduate study.
Friday, November 1, 2019 | 8:00am-9:00pm
MarketingEDGE Conference & Visit to MWWPR
Fashion Institute of Technology & MWWPR, Manhattan, New York
WMA members participated in MarketingEDGE’s annual professional forum for students, followed by a trip to MWWPR, a public relations agency.